Legal
Privacy Policy
Overview
TROUT MAFIA ("we", "us") operates www.troutmafia.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have. We use Shopify for checkout, Gelato for fulfillment, and authorized integrations for email marketing and sales channels.
Information We Collect
We collect information you provide directly — such as your name, email, and shipping address at checkout or when you join the newsletter. We also collect order and browsing data through Shopify and our analytics tools, including IP address, device type, and pages visited.
How We Use Your Information
To process and fulfill orders, communicate about your purchases, send marketing emails when you have consented, improve the website, prevent fraud, and meet legal obligations. We do not sell your personal information.
Shopify & Checkout
Checkout is hosted by Shopify. Payment card data is handled entirely by Shopify's secure infrastructure and is never stored or processed on this website. Shopify's own privacy policy applies to checkout data.
Gelato Fulfillment
When you place an order, Gelato receives the order and shipping details necessary to produce and ship your merchandise. Gelato uses this data solely to fulfill your order.
Etsy
If you purchase through our Etsy shop, that transaction is governed by Etsy's policies and privacy practices. We do not process Etsy payments on this website.
Marketing Emails
We send marketing emails only to subscribers who have consented. You can unsubscribe at any time using the link in any email. We do not store newsletter signups without appropriate privacy disclosure.
Cookies & Analytics
We use cookies and analytics to understand how the site is used and to improve it. You can control cookies through your browser settings.
Your Rights
Depending on your region, you may have rights to access, correct, or delete your personal information, and to opt out of certain processing. Contact us to exercise these rights.
Contact
For privacy questions, contact support@troutmafia.com. We will respond in line with applicable law.
Last updated: October 2026.