About the Family
One angler. One obsession.
One family business.
TROUT MAFIA wasn't founded in a boardroom. It started on the water — cold mornings, fog on the river, and a quiet belief that fishing isn't a hobby, it's a way of life worth wearing.
My Story
It All Started Here
I've been obsessed with fishing for as long as I can remember. This photo is me as a kid in the 80s — rod in hand, standing next to our motorhome, already dreaming about the next trip to the water.
Out on the lakes and rivers, I found something that always made sense. The quiet, the challenge, the problem solving, the constant learning — it hooked me for life.
TROUT MAFIA is the result of a lifetime of time on the water, chasing trout, dialing in gear, learning what actually works, and sharing it with a community of people who love the same thing. This isn't just a brand, it's a way of life — for the ones who are up early, out in all conditions, and always looking for that next bite.
Same kid. Still chasing fish.
Troy Bassett
Trout Mafia
Original Artwork
Every design is created in-house — no stock art, no borrowed slogans. If it wears the trout, it came from the family.
Built to Last
Premium apparel and drinkware, printed on demand and shipped worldwide. Heirlooms, not fast fashion.
The Code
Loyalty, patience, discretion. We don't chase trends — we build for the syndicate that understands the water.